Thanksgiving is the best time for eCommerce retailers. Thanksgiving is celebrated as a national holiday in the USA and Canada. It is celebrated on the fourth Thursday of November. People celebrate this festival with their family and friends and love to exchange gifts for which they look up to online stores for amazing eCommerce deals.
It is the best opportunity for retailers to increase their overall sales. Retailers test different methods and give the upper hand to customers for their online shopping through discounts, gift cards, and many more.
In this article, we will see some steps to prepare your store for Thanksgiving -
Email marketing campaigns have proven to be the best practice to provide information about your special offers, promotions, gift cards, and sale. Email campaigns should be prepared in advance for the occasion to regain lost customers. Reminder emails should also be on the list for those who have abandoned their cart.
Things to consider for the perfect email:
- The subject line should be catchy.
- Reward your customers.
- Show some humor.
- Be creative with your email design.
When it comes to the festive season, a fast-loading website is a must. It should be optimized for mobile, tablets, and desktops. The shopping experience on the online store should be smooth and easy to navigate for the customers as the slow-loading pages can be easily replaced by another site aka your competitors. When speed optimization is correctly done, it removes unused javascript and CSS code, compresses images, etc., which helps increase the store's speed.
When someone’s about to buy a gift for the special person in their life, the first thing they check on your store is your product images. When someone in your store sees images of your products moving rather than a static image, it will create a more powerful impact and boost your sales. It can be done through the “Picamaze” app. It is the best replacement for static images of your products and can be shared on any platform such as Facebook, Instagram, etc. because of their functionalities.
Gifs are easier, faster, and cheaper to create than full videos. This is the power of GIF marketing and exactly why you should start taking advantage of these awesome animated graphics in your store.
Your return policy should be easy to understand. No customer likes to hurdle while returning a product. It leaves a very bad impression and does affect sales. If a return becomes complicated it can disturb the relationship even with loyal customers and if any issue there, you must address it and clear it as soon as possible. The exchange policy should also be easy and uncomplicated. This little thing helps in the long run and always shows good reviews and results.
If you have any questions please get in touch with us. We will try our best to provide you with a suitable solution.
Hope you found the above helpful.