About Silsila
Silsila is the creative vision of two fashion enthusiasts, Vedhika and Amruta. Their journey began at Instituto Marangoni, where the dynamic street styles of London and Paris sparked their inspiration to redefine Indian fashion.
Their brand is a fusion of India’s rich textile heritage with modern aesthetics, bringing bold, vibrant, and effortlessly stylish designs to life.
The Challenge
Silsila had a clear vision for their Shopify store and provided a detailed Figma design. They wanted an exact replica of their design with custom functionalities that would enhance the shopping experience. The main challenges included:
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Pixel-perfect execution of the Figma design on Shopify.
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Product page customization, where different colorways were treated as separate products rather than variants.
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Personalized product recommendations, dynamically sourced from metafields.
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Seamless user experience across all devices without compromising speed and performance.
The Solution
To bring Silsila’s vision to life, we implemented a highly customized Shopify build that preserved design integrity while optimizing functionality.
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The homepage was developed with precision, incorporating a high-impact banner, featured product sections, a collage layout for visual storytelling, video integration for brand engagement, and a well-structured footer.
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For the product page, we linked color variations using metafields instead of standard variants, making it easier for customers to switch between colorways while maintaining a clean and intuitive layout.
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The “You May Also Like” section was built using metafields, dynamically curating product recommendations tailored to each item.
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We optimized performance with lazy loading, image compression, and Shopify’s best practices, ensuring fast load times without sacrificing quality.
The Results
Flawless Design Execution: The Shopify store perfectly mirrors the Figma design.
Improved Product Navigation: Customers can explore color options seamlessly without confusion.
Enhanced User Experience: Smart product recommendations keep shoppers engaged and encourage conversions.
Scalability for Growth: The store’s structure allows for effortless future updates and expansion.
Words from the Founders
Working with Propero Consultancy to revamp our online store was an absolute pleasure. From the very beginning, they were incredibly cooperative and took the time to truly understand our vision for Sil-Sila. Their expertise and execution brought our ideas to life seamlessly. What stood out the most was their continued support—even after the store launch, they have been extremely helpful with our queries and any store-related assistance. Their dedication and after-service make them a team we can always rely on. We highly recommend Propero to anyone looking for web solutions partner.
-Vedhika Ghotge & Amruta Adatia
Let’s Elevate Your Shopify Store!
At Propero Consulting, we specialize in transforming ideas into high-performing Shopify stores that blend aesthetics with functionality.
Whether you're launching a new brand or optimizing your current store, we can help you create an experience that drives engagement and conversions.
Let’s build something exceptional together—get in touch today!